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US vs UK: Which is first

July 4, 2012

I’m working my way through Dean’s latest batch of notes and there are some things I just can’t share prior to publication but here’s a bit I think would be ok.
Did you know that the only title to intentionally come out in the UK prior to the US is the forthcoming Odd Apocalypse? The UK edition has a release date of 19 July 2012 while the US edition is scheduled for 31 July 2012.
Why? Well, turns out that releasing it in the UK at the end of the month would have pretty much had the book compete with the Olympics. Marketing 101: known when not to compete with a bigger news story.